Page 4 - BDR Economic Impact Study 2023

ABOUT THE SURVEY Working in conjunction with the University of Wyoming’s, Center for Business and Economic Analysis (CBEA), Backcountry Discovery Routes® (BDR®) conducted a comprehensive economic impact study from visitor spending of motorcyclists traveling on off-highway routes. Key findings were based on economic impact calculations that are a function of state-specific multipliers, industry-specific margins, estimates of the number of out-of-state visitors, and the average spending per industry and state. BDR’s 65,077 email subscribers were contacted with an online survey, and responses collected from June 21, 2022 to July 27, 2022. The final number of responses used in the analysis was 4,379, with a response rate of about 7 percent. ABOUT BDR RIDERS The existence of BDR is growing the sport, creating new adventure riders every year. Participants are overwhelmingly male (over 94 percent). 35 percent of riders range from 55-64 years old, with 45-54 years old (28 percent) making up the second largest demographic. 23 percent are retired with more time to ride a BDR route. Riders often have a college degree (50 percent) and are established in their careers, working full time (70 percent). The majority of riders have higher-than-average disposable incomes. I’ve completed three BDRs and am planning another. If it wasn’t for BDR I would likely never have discovered adventure motorcycling, and even if I did, it would have been too daunting to plan a route myself. Doing a BDR has impacted me positively in so many ways, including the satisfaction of accomplishing something hard, and spending time in nature and solitude. – Colin Guze 4