Press Release: BDR Receives the 2017 AMA Hazel Kolb Brighter Image Award

Mar 8th, 2017

Seattle, WA - (March 9, 2017) - The Backcountry Discovery Routes (BDR) non-profit organization dedicated to creating and protecting off-highway routes for dual sport and adventure motorcycle travel, is the recipient of the 2017 AMA Hazel Kolb Brighter Image Award.  The AMA (American Motorcyclist Association) recognized BDR for making outstanding contributions to the motorcycling community, and for creating good publicity for motorcyclists.   


(Photo left to right: Paul Guillien, Roger Pattison, Inna Thorn, Rob Watt)

The Award was presented to the BDR team by Roger Pattison, AMA Board Member, at the ADV Expo & World Premiere of the latest NVBDR movie in Las Vegas, NV on February 16, 2017.  

"The BDR team, including Director of Operations Inna Thorn and Director of Route Development Rob Watt, is honored to receive the Hazel Kolb Brighter Image Award," said Paul Guillien, president of Backcountry Discovery Routes. "We know the AMA does most of the heavy lifting to protect the interest of us motorcyclists, so we're over the moon to be recognized by them for doing our small part to show the brighter side of motorcycling. We are humbled by the success our small nonprofit organization has achieved over the last few years pursuing its mission to create and preserve off-highway riding opportunities for dual-sport and adventure motorcycles."

Past recipients of the AMA Hazel Kolb Brighter Image Award include such notable individuals as Harrison Ford, Dan Aykroyd, Jay Leno, and Malcolm Smith. 

Since 2010 BDR has created seven trans-state routes for dual-sport and adventure motorcycle travel.  Their latest release, the Nevada Backcountry Discovery Route (NVBDR), is produced in partnership with the American Honda Motor Co., Inc. and TravelNevada, Nevada Division of Tourism, and promotes adventure motorcycling in rural Nevada. 

For more information about the BDR, to browse the ADV training and travel resources, and to download free GPS tracks of all the BDR routes, visit 


Backcountry Discovery Routes is a 501(c)(4) non-profit organization whose mission is to establish and preserve off-highway routes for dual-sport and adventure motorcycle travel.  Through education, advocacy, and promotion of responsible motorcycle travel, BDR seeks to preserve backcountry motorcycling opportunities for generations to come.  The team has created Backcountry Discovery Routes in Washington, Utah, Colorado, Arizona, Idaho, New Mexico and Nevada.

(Photos by Bill Wiegand)

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