Justin W. Coffey & Kyra Sacdalan / Social Media Support

Justin Coffey & Kyra Sacdalan of WESTx1000 help manage the social media accounts for the BDR. As freelance photojournalists and co-creators of WESTx1000, Justin and Kyra run their multimedia company creating unique content for the motorcycle, travel and outdoor communities.

Conceived in a coin-op laundry room in the Los Feliz neighborhood of Los Angeles, what started as an excuse to ride dirt bikes in Baja has become a portal into the lives of two authors, photographers and cultural bloodhounds. They've spent the last few years living on the road, prefering two wheels over four, the unknown over the predictable and soft serve over scooped.

Whether they’re documenting the infamous Baja 1000 off-road race, crossing the country on a pair of Indian Scouts, investigating Japan’s eclectic motorcycle culture, or riding their dual-sports from Barstow to Vegas, the idea stays the same…

“You don’t listen to anybody who hasn’t done exactly what you want to do." – Austin Vince

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