The MIC has a long history of working hard to expand the market. It’s been done through a strong communications effort that aims to attract new customers by placing motorcycles and motorcycling in front of whole new audiences, and large ones at that.
The MIC is a not-for-profit 501(c)(6) national trade association supporting motorcyclists in the U.S. by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and others with a commercial interest in the industry. The MIC name originated in 1970, but the association has existed under other names since 1914.
The MIC and its member companies seek to keep motorcycling fun, accessible and safe for motorcyclists, and to promote motorcycling’s positive image of serious fun and a responsible, environmentally friendly mode of transportation. If your organization serves the U.S. motorcycle industry, the MIC is for you.