Backcountry Discovery Routes Launches Their International Outreach Program at EICMA
November 6, 2019
November 6, 2019
Backcountry Discovery Routes®, a non-profit organization dedicated to creating and preserving adventure motorcycling opportunities throughout the US, has launched a brand new initiative to promote BDR adventure routes to international riders.
A dedicated multi-lingual web page, www.ridebdr.com/visit-USA, offers specific advice and rider resources to help international riders access these fantastic routes and plan their motorcycle adventures in the USA.
Adventure riders around the globe are always searching for new destinations, and the backcountry of the United States offers a world-class combination of incredible riding and amazing landscapes far too epic not to share more widely. With over a decade of developing backcountry routes and “turn-key” motorcycle itineraries, BDR is uniquely suited to provide authentic off-road riding experiences that are desired by international adventure enthusiasts.
To make access easier, BDR has created a dedicated online portal that provides international riders with information on BDR routes, off-road motorcycle rentals and tours, and other useful details for planning their motorcycle vacations in the USA. The information is available in five languages: English, French, German, Italian and Spanish.
The organization has also partnered with three BDR Preferred Motorcycle Rental and Tour companies that specialize in providing motorcycle rentals and tours for international visitors. MotoDiscovery, Colorado Motorcycle Adventures and Backcountry Expeditions are working closely with the BDR to offer a variety of BDR tours and off-road motorcycle rentals to international riders.
While the campaign is planned as a broad international initiative, the initial focus is on the European market, where the limited off-road riding opportunities present a significant potential demand from European riders who desire adventures in the U.S, beyond the well-known Route 66 offerings.
The organization has partnered with a PR firm in Germany, GoodSouls, to manage the outreach to European riders. BDR owns www.ridebdr.eu and www.ridebdr.de in Europe and has launched a dedicated European Facebook page at facebook.com/RideBDR.visitUSA.
BDR has also enlisted help from its corporate partners across the globe, including Touratech, SENA, and KLIM, who are helping promote the BDR initiative in Europe. They are distributing co-branded marketing collateral in their booths at major motorcycle shows in Europe, starting with the November EICMA show in Italy.
Touratech Germany has published a BDR story in their Travel Time magazine, which will be included in customer order shipments in Europe. KTM has also featured a BDR story on their European blog promoting the BDRs.
About the BDR
Since 2010, Backcountry Discovery Routes®, a non-profit organization created by a group of adventure motorcycling enthusiasts (many with industry connections), has been scouting and plotting remote off-highway adventure routes throughout the US using existing public roads.
The first was Washington state, the latest and tenth – is the North East BDR. There are several new routes in development, with many more to follow. BDRs are designed specifically to meet the capabilities of an average rider on dual-sport or adventure motorcycle packed for multi-day travel. Optional expert sections are included for more advanced riders.
Each route involves approximately a week-long ride, typically 800-1,400 miles (1,200-2,200 km) – ideal for the adventure rider with a career, family and limited holiday time. The routes are primarily off-highway on mixed surfaces such as dirt, gravel and sand and they always travel through the most spectacular scenery that the region has to offer.
The GPS tracks for the routes are free to the community and can be downloaded on the BDR website. Riders can also find recommendations on sights to see, places to eat and stay, as well as other helpful information. A stunning, feature-rich, waterproof paper map of each route is available for purchase to make planning a BDR adventure even easier. A feature length expedition documentary film about each route is available for purchase or streaming at RideBDR.com.