Host a CABDR Film Screening

Make your dealership a stop on the Wyoming Backcountry Discovery Route (WYBDR) film tour. Every year, over 50 dealerships and motorcycle clubs throughout the country host BDR film premieres.

The WYBDR film tour starts February 5 through the end of May.

To book your film premiere contact us (or at 206-276-2986) with your preferred date, time and location.


The Wyoming Backcountry Route (WYBDR) is the 11th route developed by the BDR organization for adventure and dual sport motorcycle travel.

The WYBDR is a 1,000 mile route that takes riders BDR-style over high elevation mountain ranges, vast high-desert regions, crossing two major rim escarpments, descending several gorges and passing through many other remote and seldom visited areas, and historic mining towns.

Benefits for Hosting a Film Premiere

Bring existing and potential customers into your dealership during the off-season for an exciting evening of adventure motorcycle entertainment.

Connect with the adventure motorcycling community, and help your customers plan their next adventure.

Increase sales by showing attendees the range of motorcycles, gear and accessories that are available to improve their next adventure ride, and become their source for BDR merchandise, including streaming documentaries and route maps.

Drive traffic to your dealership, get people talking about you and gain new followers by taking advantage of free marketing opportunities and ADV content included in your marketing kit.

Event ticket sales can cover the cost of the movie premiere fee.

Proceeds from the dealer movie premieres will benefit the creation of future BDR routes.


$250 fee includes:

  • Rights to show the film at your dealership/event;
  • Downloadable/Streamable WYBDR film & Map mailed to you;
  • Marketing/Social Media Support, including:
    • Pre-made event flyer with your logo as the Presenting Sponsor of the event;
    • WYBDR promotional images for your online use;
    • Film trailer to share with your audiences;
    • Event listing on the BDR website;
    • Event promotion on the BDR Facebook, Instagram, and newsletter;
  • BDR Sales Merchandise — Maps, decals, t-shirts — option to purchase at dealer prices.

A BDR guest speaker can be arranged to present at your event at no cost. Dealer to cover the speaker’s travel expenses. 


To book your premiere night or for any questions and additional information, contact Inna Thorn at (206) 276-2986 or send us an email.

What Other Dealers Are Saying

There is a lot of interest in the community for the BDR cause. As the BDR movie premiere hosts, we helped facilitate and ignite our customers’ passion for adventure riding, and took the opportunity to educate them about what we have to offer for their extended motorcycle trip, like the BDR. We were thrilled with the attendance of 200 people! It was definitely one of the best events we hosted last year, and we’ll do it again for sure.

The COBDR movie screening was by far the most successful and well attended event we hosted last year. It gave us a chance to connect with our customers and prospective buyers, and be a part of their adventure planning. We had some enduro riders in the crowd who are now turning to BDR to plan their summer rides, and we’ll be there to help them make it happen.

The BDR movie premiere was a huge success for us. We were overwhelmed by the turnout. People were coming from miles away to attend the event. We sold out of maps and DVD’s and were taking orders for those who didn’t get there early enough. We’ll definitely do it again next year, this time in our car showroom so we can fit more people.

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