Generated for local economies by BDR riders every year
In motorcycle sales driven by BDR riders in 2022
Miles of BDR and BDR-X routes across the country
Figures from the 2023 BDR Economic Impact Study, conducted with the University of Wyoming Center for Business and Economic Analysis.
Riders planning a BDR trip go looking for a printed map, and most would rather buy one locally than wait for a package. A display gives them a reason to walk in during your slow months and gives your staff something worth talking about.
Nobody rides 800 miles of forest road on the tires they’ve already got. Someone planning a BDR trip has real needs ahead of them: tires, luggage, protection. They’d rather sort that out with a shop that knows the route.
Most markets in the country still don’t have a BDR retailer. Being the shop that stocks the maps and can talk a rider through their trip plan is usually an open position.
Everything below is 35% off retail, on a single ordering page with the discount already applied.
Waterproof and tear-resistant, one for each full BDR route. $21.95 retail, and your core seller.
Riders pick these up after finishing a route. Low cost, good margin, and they display well by the register.
Shorter loop routes riders finish over a long weekend. Maps $16.95, decals sold separately.
Beanies, trucker hats and neck gaiters. Year-round stock with no seasonal risk.
Logo and shield patches. The classic add-on for jackets and luggage.
The route grid sticker sheet and the US map decal, each sold on its own.
The 20-piece minimum applies across your whole order, not per item. A few maps for the routes nearest you plus decals and patches for the counter gets you there.
Maps, decals, patches, and headwear are all 35% below retail on your wholesale ordering page. The discount applies automatically. No codes, no waiting on a quote.
Your shop appears in the Authorized Retail Locations section of the BDR store, where riders go looking for somewhere nearby to buy a printed map. View Page
Rigid BDR signs for your existing slat-wall or pegboard, plus a fabric “BDR Resource Center” banner. A $50 value, free once your order clears $500.
Maps sell for $21.95 and BDR-X maps for $16.95 everywhere. No reseller undercuts another, and you’re never competing against a cheaper price online.
Orders placed Monday through Friday typically ship the next business day. No backorder conversation with a rider who leaves in two weeks.
BDR is a 501(c)(3) non-profit. Wholesale revenue goes into scouting new routes and keeping backcountry roads open to motorcycles.
Display shown for illustration. Merchandising hardware not included.
Most shops know adventure riders are worth reaching and aren’t sure what that looks like on the floor. The point-of-purchase kit solves it: rigid BDR signage for your slat-wall or pegboard, plus a fabric “BDR Resource Center” banner that tells every rider walking past exactly what you are.
It’s a $50 kit, free on any order over $500, and the kit’s own value doesn’t count toward that threshold.
You supply the slat-wall or pegboard; most shops already have it. We supply everything that makes it a BDR display.
BDR Resource Center banner, 4×2
Fill out the form at the bottom of this page. It takes about two minutes, and there’s no cost to apply.
We’ll email you a dealer agreement through DocuSign. Send it back along with a copy of your reseller permit.
Your wholesale account goes live, and we email your ordering instructions. Typically, 1-2 business days.
Order from your dedicated wholesale page with the 35% discount already applied. Twenty-piece minimum, about one display’s worth.
Who qualifies for a wholesale account?
Motorcycle and powersports dealerships, ADV and gear shops, independent service centers, outfitters, and other retail businesses that reach riders, with a valid reseller permit. We’ve got everything from BMW dealerships to a vintage motorcycle museum to a convenience store on a route selling BDR maps. If your customers ride, or ride past, it probably works. Not sure? Ask.
Can I sell BDR products online?
No. Wholesale products are for sale at your physical location and in person at motorcycle events and shows. Selling through your own website, Amazon, eBay or any other marketplace isn’t permitted, and BDR products can’t be resold or distributed to other retailers. This is what keeps pricing consistent and protects the margin for every shop in the network.
What’s the minimum order?
Twenty pieces per order, and it applies across the whole order rather than per item, so a mix of maps, decals and patches counts. There’s no minimum number of orders per year.
How do I pay?
Pay by credit card at checkout through our online store. Ordering works like any other online order, just from your dedicated wholesale page with the discount already applied. No invoicing, no net terms, no purchase orders.
What does shipping cost?
Shipping and any applicable taxes are calculated at checkout based on order size and destination. Orders placed Monday through Friday typically ship within 24 hours
Is there a required retail price?
Yes. BDR route maps sell for $21.95 and BDR-X maps for $16.95. Pricing is consistent across every reseller and on our own store, which protects your margin. No one can undercut you, and you’re never competing against a lower price online.
Do you offer territory exclusivity?
No. Any qualifying business can apply, including one nearby. In practice, most markets have no BDR reseller at all, so overlap is rare.
Can I return unsold inventory?
Unsold inventory can’t be returned, so order what you can sell. Damaged or defective items can be reported within 15 days of delivery, and we’ll replace or refund them.
Can businesses outside the US participate?
Not currently. The program is US-only for now, because of reseller permit and shipping requirements. If you’re outside the US and interested, get in touch anyway — it helps us know where the demand is.
How long does approval take?
Once we have your signed agreement and reseller permit, accounts are typically active within 1–2 business days.
Does a wholesale account include a listing on the BDR website?
Your business is listed in the Authorized Retail Locations section of the BDR store, so riders can find somewhere nearby to buy a printed map. That’s separate from the Motorcycle Dealers directory on ridebdr.com, which is a different program.
Questions before you apply? Contact Kyle at [email protected] or 2069995763.
