BDR® Announces Harley-Davidson® Motor Company as Its Newest OEM Sponsor
April 18, 2024
Seattle, WA – (April 18, 2023) The adventure motorcycling non-profit Backcountry Discovery Routes® (BDR®) announced Harley-Davidson® Motor Company as their newest OEM sponsor. The multi-year partnership will focus on showcasing Harley-Davidson’s ever-growing support of BDR’s mission to preserve off-highway riding opportunities, while integrating the Harley-Davidson Pan America™, the iconic American-made adventure touring motorcycle, into the landscape of upcoming BDR films.
With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities, guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend, Texas BDR-X (to be released in 2024) and on two additional BDR routes to be released in 2025.
The Pan America™ motorcycle is Harley-Davidson’s explore-it-all machine for riders who see touring as detouring – on road and off. This rugged, powerful, technologically advanced multi-purpose vehicle is designed from the ground up to be capable, confidence inspiring, and fun wherever the road may take you. Harley-Davidson has leveraged its deep design and engineering capabilities to create these all-new, adventure-touring motorcycles, each designed with premium features, outstanding performance and innovative technology.
In addition to featuring the latest Pan America™ motorcycle models in expedition documentary films, as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America™ 1250 Special motorcycle at upcoming BDR events, including the Annual BDR Adventure Ride Weekend in Tonopah, Nevada on May 16-19, and the TouraTexas Rally at Austin Moto Adventures, on October 24-27 held just outside Austin, TX. The TouraTexas Rally will also mark the public release of the Big Bend BDR-X project and documentary film, streamed live on YouTube from the rally.
“BDR is excited to partner with Harley-Davidson, the iconic American motorcycle manufacturer known for its heritage, innovation, and commitment to the riding community. Harley-Davidson has always offered its riders the freedom of the open road, and now with Pan America’s suitability for long-distance exploration and rugged terrains, H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR’s.”
Partnership Announcement – BDR Welcomes Harley-Davidson!
The multi-year partnership will focus on showcasing Harley-Davidson’s ever-growing support of BDR’s mission to preserve off-highway riding opportunities, while integrating the Harley-Davidson Pan America™, the iconic American-made adventure touring motorcycle, into the landscape of upcoming BDR films.
At the core of the Pan America’s appeal
is its versatility and modern features.
A rugged, powerful, technologically advanced motorcycle powered by the liquid-cooled V-Twin Revolution® Max 1250 engine, the Pan America model is designed from the ground up to inspire rider confidence and fuel the spirit of adventure on and off-road.
The Pan America offers impressive power and performance while maintaining a slim profile for agility and maneuverability, crucial for navigating challenging terrains encountered on BDRs. The Pan America model’s focus on comfort and control makes it an ideal choice for long-distance riding, whether on rugged trails like the BDRs, or on long-distance paved roads. With a host of customizable options, including adjustable levers, adjustable seat, windscreen, ride modes, and the ARH ride height, riders can tailor their Pan America experience to suit their preferences, riding terrain and riding style. It’s nearly six-gallon gas tank, off-road tires, and other advanced technological features make it a formidable choice for riders seeking adventures beyond paved roads and off the beaten path.
About BDR
Backcountry Discovery Routes® (BDR®) is a 501c(3) non-profit organization that creates off-highway routes for adventure and dual-sport motorcycle travel. The organization’s work includes promoting rider education and safety campaigns, driving economic relief to rural communities, and encouraging responsible motorcycle travel in the backcountry.
BDR delivers turn-key trip planning resources to the community including GPS tracks, digital maps, travel information, route condition updates, YouTube videos, Q&As, and other information – all available 24/7 on www.RideBDR.com.
Since 2010, BDR has created routes in Washington, Utah, Colorado, Arizona, Idaho, New Mexico, Nevada, the Mid-Atlantic region, Southern California, the North-East region, Wyoming, Oregon and Northern California. In 2022 BDR introduced a new concept of shorter, BDR-style routes that loop, called BDR-X. Current BDR-X routes include Red Desert, Wyoming; PA Wilds, Pennsylvania ; Steens Mountain & Alvord Desert, Oregon; Black Hills, South Dakota, and soon Big Bend, Texas.
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